Features of Consumer Protection from the Adverse Effects of Internet Technologies

The main focus of the work is on the conceptual analysis of issues related to consumer protection of electronic commerce (e-consumers). The experience of a number of economically developed countries in the field of ensuring adequate consumer protection in modern conditions of accelerated development of electronic commerce in general and a steady increase in the number of electronic transactions is analyzed. Logical, comparative, empirical, descriptive and others were used as the main methods of cognition during the research. In the course of the study, in particular, it is noted that the protection of the rights of electronic consumers is a collective responsibility, but the main part of it lies not only with consumers themselves, but primarily with government authorities in each country, and therefore it is advisable for these authorities to focus on supporting enterprises in creating consumer-friendly models of electronic transactions. They comply with the standards established by law, while actively promoting and distributing the law among commercial organizations and individuals. It is also concluded that consumer protection is always evaluated in parallel with the socio-economic development of the country, the development of each individual and business organization, therefore consumers play a huge role, are an important factor creating the success of individuals, business organizations in particular and the economic development of the country as a whole.

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