Big Data in the Digital Economy: Its Value and Legal Challenges

Abstract

This article deals with the problem of risks to the person’s private sphere arising in connection with the formation of the so-called “big data cloud” (big data). It records various data about a person that can be analyzed by various subjects of social relations. The article deals with such a thing as “digital footprint”, which implies the information that individuals leave on Internet servers or other devices that accumulate digital information. The author also analyzes the concept of “informational portrait” of a person associated with the accumulation of diverse information in automated information resources of public authorities and organizations. The author concludes that in the future it will be possible to track in detail the movements of a person, his purchases, his contacts with other people with the exact identification of their personalities, the receipt of money and their spending. Based on this, it will be possible to form his psychological portrait and to predict his intentions.