Assessment and Ways of Increasing the Investment Attractiveness of the Enterprise
Abstract
Currently, due to the high level of competition in the business environment, firms are forced to improve the quantitative and qualitative indicators of their activities, which requires additional financial resources. One of the main sources of funding the organizations is investment. With the use of investment funds, enterprises introduce innovative technologies into their production activities, expand the product range, and increase production volumes. This article is devoted to the analysis of ways to increase the investment attractiveness of the enterprise in modern conditions. The company, by taking into account external factors of investment attractiveness and impact on domestic, needs to optimize this indicator, and the state should create all the necessary conditions for the effective functioning of market mechanisms, which will increase the competitiveness of the entire economy. At present, there is no uniform methodology for assessing the investment attractiveness of a company, which would contain a generally accepted list of indicators, and would unambiguously characterize the results obtained. The advantage of the valuation method proposed in this article is an integrated approach to the study of the investment attractiveness of an enterprise, taking into account both internal and environmental factors.
About the Authors
O. V. Litvishko
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
PhD in Economics, Associate Professor of the Department for Financial management of the PRUE
36 Stremyanny Lane, Moscow, 117997
A. V. Gvozdeva
Plekhanov Russian University of Economics
Russian Federation
Russian Federation
Master Student in the Faculty of Finance of the PRUE
36 Stremyanny Lane, Moscow, 117997
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Review
For citations:
Litvishko O.V., Gvozdeva A.V. Assessment and Ways of Increasing the Investment Attractiveness of the Enterprise. ECONOMICS. LAW. SOCIETY. 2019;(1):100-105. (In Russ.)
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