Features of the Implementation and Protection of Intellectual Rights in the Context of Digitalization

Abstract

Currently, the sphere of intellectual property is characterized by new ways of implementing intellectual rights, as well as new opportunities for commercialization inherent in the digital economy: the development of smart contracts and blockchain technology, the use of artificial intelligence systems in the creation and use of intellectual property results, robotic production, NFT turnover, etc. Modern online services created on the basis of blockchain technology make it possible not only to deposit the results of intellectual activity protected in accordance with the law and the means of individualization equated to them, but also to manage exclusive rights, as well as to provide an evidence base and protect these rights in case of disputes. This direction seems very promising, including in the field of commercialization of intellectual property rights. In order to increase the effectiveness of such commercialization, it is necessary to establish information exchange and interaction between copyright holders and potential purchasers (users) of exclusive rights. In the context of digitalization, such mechanisms help not only to identify copyright holders and identify objects whose rights have been violated as a result of the illegal use of exclusive rights by offenders, but also to take the necessary measures to curb such violations.