eclasocЭКОНОМИКА. ПРАВО. ОБЩЕСТВОECONOMICS. LAW. SOCIETY2411-118XФГБОУ ВО «РЭУ им. Г.В. Плеханова»10.21686/2411-118X-2021-1-80-87eclasoc-393Research ArticleЗАРУБЕЖНОЕ ЗАКОНОДАТЕЛЬСТВО И СРАВНИТЕЛЬНОЕ ПРАВОВЕДЕНИЕForeign Legislation and Comparative LawA Conceptual Model for the Innovation Strategy in Terms of Uncertainty by a Scenario-Based Technology RoadmapA Conceptual Model for the Innovation Strategy in Terms of Uncertainty by a Scenario-Based Technology RoadmapMohammadiAkbarMohammadiAkbar

PhD student

Tehran, Iran

PhD student

Tehran, Iran

imohammadi@ut.ac.irMohammadiSepidehMohammadiSepideh

MSc student

Tehran, Iran

MSc student

Tehran, Iran

sepideh_mohammadi75@yahoo.comUniversity of TehranИранUniversity of TehranIslamic Republic of Iran202103102021618087Copyright © Mohammadi A., Mohammadi S., 20212021Mohammadi A., Mohammadi S.Mohammadi A., Mohammadi S.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://epo.rea.ru/jour/article/view/393

The main purpose of this paper is providing a conceptual model based on scenario planning and technology roadmap for aiding knowledge-based firms which are comforting uncertainty to formulate their innovation strategy. Asking opinion of experts and managers of these firms, we tried to consider all environmental uncertainties which marine industry knowledge-based firms are faced with. Academic and practical experts have verified proposed conceptual model, which tries to consider required dimensions of innovation strategizing. Employing qualitative approach, we have used various research tools such as deep interviews with experts and managers of knowledge based firms in Iran maritime industry for gathering and analyzing qualitative data. Our research design had two major phases. In the first phase, we tried to make our panel experts become much more familiar with the way of how innovation strategy in knowledge-based firms in uncertainty conditions can be formulated and how scenario-based technology road mapping can be employed in this situation. In second phase, we asked stakeholders to check the results and verify them. Therefore, in this research, qualitative tools are widely used for data collection and analysis. In this research, the concept of innovation strategy has approached based on Vahs and Berm work, which defines innovation strategy by its four components such as technology strategy, product strategy, process strategy and finally timing strategy. Innovation and technology strategy as a functional strategy are known as the key elements of strategic planning of any business. Many studies address firm’s innovation strategies are affected by different organizational features. Review of the literature shows that a conceptual model which handle many of internal and external organizational features relating with innovation strategy in uncertainty situations has not been implemented with the employing scenario based technology roadmap. The final model obtained is a conceptual model in time, with the advance of the timing strategy and taking into account the characteristics of market pull (drivers, needs and perspectives) and the technology push (innovations, enablers, and resources) in the overall Innovation strategy process begins. As in the scenarios-based technology roadmap models, four layers of market, products, technologies and technological resources strategies in the context of the time frame during the model of innovation strategies process are considered in this model. In this model, the competitive advantage comes from considering the external environment and paying attention to internal skills and capabilities, and then the stages of competitive strategy, technology strategy, and gaining competitive advantage over time are emphasized. Reviewing all aspects and considering uncertainty by utilizing the scenario-based technology roadmap tool as well as initiating an innovation strategy with developed processes and technologies along with customer needs and market pull are main achievements of the model marine industries knowledge-based firms. This model, given the fact that it has been reviewed by the managers and experts of these companies, as well as all the requirements of the literature, has increased its applicability, along with its high learning.

The main purpose of this paper is providing a conceptual model based on scenario planning and technology roadmap for aiding knowledge-based firms which are comforting uncertainty to formulate their innovation strategy. Asking opinion of experts and managers of these firms, we tried to consider all environmental uncertainties which marine industry knowledge-based firms are faced with. Academic and practical experts have verified proposed conceptual model, which tries to consider required dimensions of innovation strategizing. Employing qualitative approach, we have used various research tools such as deep interviews with experts and managers of knowledge based firms in Iran maritime industry for gathering and analyzing qualitative data. Our research design had two major phases. In the first phase, we tried to make our panel experts become much more familiar with the way of how innovation strategy in knowledge-based firms in uncertainty conditions can be formulated and how scenario-based technology road mapping can be employed in this situation. In second phase, we asked stakeholders to check the results and verify them. Therefore, in this research, qualitative tools are widely used for data collection and analysis. In this research, the concept of innovation strategy has approached based on Vahs and Berm work, which defines innovation strategy by its four components such as technology strategy, product strategy, process strategy and finally timing strategy. Innovation and technology strategy as a functional strategy are known as the key elements of strategic planning of any business. Many studies address firm’s innovation strategies are affected by different organizational features. Review of the literature shows that a conceptual model which handle many of internal and external organizational features relating with innovation strategy in uncertainty situations has not been implemented with the employing scenario based technology roadmap. The final model obtained is a conceptual model in time, with the advance of the timing strategy and taking into account the characteristics of market pull (drivers, needs and perspectives) and the technology push (innovations, enablers, and resources) in the overall Innovation strategy process begins. As in the scenarios-based technology roadmap models, four layers of market, products, technologies and technological resources strategies in the context of the time frame during the model of innovation strategies process are considered in this model. In this model, the competitive advantage comes from considering the external environment and paying attention to internal skills and capabilities, and then the stages of competitive strategy, technology strategy, and gaining competitive advantage over time are emphasized. Reviewing all aspects and considering uncertainty by utilizing the scenario-based technology roadmap tool as well as initiating an innovation strategy with developed processes and technologies along with customer needs and market pull are main achievements of the model marine industries knowledge-based firms. This model, given the fact that it has been reviewed by the managers and experts of these companies, as well as all the requirements of the literature, has increased its applicability, along with its high learning.

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The authors declare that there are no conflicts of interest present.