This article provides a comparative analysis of regulatory legal acts of Russia and the EU-states in the field of protection of rights to trademarks and registered trademarks. We compare the regulation in the legislation of Russia and EU, and also identify the features of trademark protection. It is determined that the first legislative acts in this area appeared in Russia later than in the European Union, but, at the same time, the main period of development of the legal system took place simultaneously. The conducted research shows that at the present time there is a partial compliance of legislation in the field of trademark regulation, since a very serious modernization and acceleration in the editing of normative legal acts was required due to the transition of the Russian Federation to market relations, with rapidly growing globalization and, consequently, the need to individualize the products of a huge number of manufacturers. It was also found that due to the growing convergence of economic and political ties between the Russian Federation and the European Union, it was necessary to strengthen integration in their legal systems, including the sphere of trademark rights protection, which indicates the possible development of further economic relations.